Stomping the Search Engines- 9 CD set in an interview format featuring Brad Fallon, an instant success with his www.myweddingfavors.com site.

Chances are you're not going to hit it out of the park like Brad did, but the same principles apply to every eCommerce site. Stomping discusses everything from linking to on-page optimization. Sorting out fact, from the fiction that most SEO forums propagate is worth the price alone. We know for a fact the principles out lined by this course work.
(Did I mention that our founder got www.thegolfcollection.com from launched to page one of Google in four months?)

We don't sell Stomping the Search Engines, we use it.